Marketing makes up a large portion of the job when you are interested in commercial real estate. You need to have a way to showcase the projects in your portfolio and get the attention of potential clients and investors. Luckily, there are a lot of different tools and techniques at your disposal when planning commercial real estate marketing strategies. Here are just some of them.
Flyers
Flyers are an age-old commercial real estate marketing technique, but they are effective. Whether you distribute them digitally or physically, they are an effective way to quickly communicate all the most important information about your project and to grab a potential investor’s attention. Just make sure that the flyer is formatted and designed properly, as ineffective flyers can drive away a potential investor.
Online Presentations
When you find someone more interested in your project after they see your flyer or proposal, then you need to find a compelling way to share more information with them about the project. A presentation is one of the oldest marketing tips in the book, but it can be highly effective. You can deliver it in person and have it available on your website for potential clients to view.
A Website
Any modern business operating today needs a website, including someone working on commercial real estate. A website is crucial for marketing and is the place where you can market yourself and your services in addition to your projects. Show your experience and your success stories.
