If you are planning on constructing custom trade show exhibits, then you should familiarize yourself with the many features of these products. Doing so, you will be able to maximize the value your booth ultimately provides. You can also gain access to a whole suite of features that will help to make your booth stand out from the competition.
The Key to Trade Show Branding
High-quality graphics are just one of the key features of a modern trade show exhibit. Professional printing methods result in crisp and clean images that are perfect for large scale exhibitions. Graphics can be added to all types of artificial walls, signs, and countertops. Add your logo and custom graphics to specialty signs that hang above your booth to bring far greater attention to all of your product offerings.
One of the most popular features of modern trade show booths are countertops. Many companies like to install countertops in their displays because they provide a convenient place to put pamphlets and other informational materials. They also provide a great place for people to sit and chat about your products and services.
Countertops alone are not enough though. Many companies now prefer to include some type of furniture in their displays. A little goes a long way when it comes to trade show furniture. Just the addition of a few chairs and tables can make your whole booth seem much more inviting to prospective customers.
Accent Lighting Gives Trade Booths a Professional Look
To give your booth a finishing touch, you may want to consider adding some type of lighting. For instance, you can incorporate recessed lighting into your design schemes to accent your branded displays. A well-designed lighting scheme can greatly increase the amount of attention your brand gets at trade shows by highlighting your company’s logo.