Whether you are a skilled salesperson or just starting, it is important to understand how cultural differences impact your success. Experts can adapt to various cultures and preferences to close more deals, which makes you wonder, how do other cultures do sales differently? Here are tips on how to accommodate cultural differences as a salesperson.
Lead Generation
A critical part of sales is finding your clients. However, while you may be used to cold pitching by sending emails and calling potential customers, some cultures may find it invasive.
Verbal Communication
Communicating effectively means success in sales – and you want to get that right across all cultures. Some prefer direct communication, where you to say it like it is and focus on what’s more important. Other cultures expect you to be cautious with what you say and how you say it.
Body Language
Cultures interpret body language differently and people rely on it when making judgments and decisions. Learn how to convey various messages through your non-verbal cues based on the culture and you will be surprised by how effectively you communicate. However, remember that some people don’t understand such signals and prefer verbal communication.
Intent
You need sales training for teams to understand why the customer wants to buy the product or service. That’s a crucial aspect that helps you tailor your pitch and make sales. Start by finding out why they want to buy. Some cultures look for affordable products, while others are going for the best quality or most durable. Find out their intention for buying because that is how you sway them.
Presentation
Are you used to energetic and exciting pitches? That may work for some cultures but some people want a more formal pitch. Similarly, another section needs just one solid pitch to convince them while others need follow-up pitches to help them decide.
Pricing
Cultural values also determine how you talk about your product’s prices. For those who prefer a direct approach, they want to know about pricing right from the start but others would rather know at the end of the pitch. In the same light, while some cultures haggle and negotiate for long, for others, pricing is fixed and decisions are made on whether they can afford that or not.
Closing
Salespeople use various strategies to help guide the buyer’s decision, and it usually works. For instance, you can create a sense of urgency, by stating that the stocks are limited or by giving a deadline to sign, but did you know that it can be viewed as offensive in some cultures? It may be seen as too pushy or forcing them to decide immediately.
Understand the Different Cultures To Improve Your Sales Technique
It is exciting to learn how other cultures do sales differently since it helps you understand how to win over more clients. Luckily, you can use it to your advantage by adapting based on the situation. You can always reach out to us at The Sales Coaching Institute for these and more lessons on how to adjust your strategies to accommodate various cultures.
