Even while there’s a focus on search engine marketing, the importance of banner ad marketing cannot be diminished. That’s because banners place a visual representation of your business in front of consumers on any site. The effectiveness of banner ads will vary based on the quality of the visual components of the ad and the strength of the message.
Add Animation
In the past, there was an emphasis on using high-quality images with vibrant colors. Over time, online users adopted banner blindness that reduced the effectiveness of these types of banners. Users simply scroll down a page without paying any notice to those ads. You can combat banner blindness with animated features. A banner that features animated graphics will grab the attention of users and compel them to pay closer attention to the ad’s message.
Promote a Campaign
If your business is offering free samples, giveaways, or discounts, be sure to mention those campaigns in your banner ads. Use a bold and large font for words like “free” or “discount” to emphasize that there’s something of value for new and returning customers. When there’s the possibility of getting something free or saving on a necessary purchase, consumers will be more likely to click the ad.
Suggest a Sense of Urgency
Anytime you design banner ad marketing for your business or brand, create a deadline. Let consumers know that they only have a limited time to qualify for a free gift or create a limited-time sale. These tactics create a sense of urgency that will compel consumers to visit your business sooner rather than later.
You’ll find a variety of marketing resources when you visit Awarity online at www.awarity.com.
