Websites need to do more than inform those who arrive on the pages of who you are and what you do. Websites can do so much more. They can be lead generation tools, they can help you with customer relationship management, they can be an online store, an information portal, and so much more than a place that tells people how long you’ve been in business and what your address and phone number is. If you want a website that engages visitors, here are some things you’ll want to do.
Planning Engaging Website Design
Whether you are in Washington or elsewhere these tips apply but here are some tips from a web design Washington company that strives for great-looking websites that are designed in a way to engage customers:
Navigation:
Make it easy for website visitors to find their way around. People should easily see how to buy, how to call you, how to get to another area of your site that can help lead them closer to buying. Don’t be afraid to put a call to action of some sort on every page, too.
Opt-In:
You go through a lot of trouble to get people to your website. You set up SEO campaigns to rank organically, you set up Google Adwords campaigns or other online marketing strategies and then once they get to the landing page of the site you need to make sure you try to get them to opt in to receiving future communications from you. Only a select few will buy from you the first time they land on your site and if you don’t attempt to get them to agree to hear from you in the future you lose out on an opportunity to try to appeal to them later on. Some clients need a longer sales cycle. Newsletter marketing opt in, a freebie they get via signing up to your blog, or some other opt-in can make a world of difference in your marketing reach.
Set Up a Newsletter, Blog, Social Media Presence
Now that you’ve gotten your visitor to engage by opting in to a newsletter or social networking profile you want to set up an email marketing plan or some other sales funnel activity, such as a newsletter. A social media optimization campaign will also help. Social networking can help you not only engage with those who have opted in to hear from you but due to the tribal nature of social media sites you can also use it to garner attention from your follower’s followers.
For an engaging and highly functional website that brings about great results.
