Jan 12, 2015

Posted by Shanell Calloway in Uncategorized | Comments Off on What Are PPC Ads?

What Are PPC Ads?

PPC stands for pay per click. Essentially what this means is your ads are placed on a website, and if a user clicks on your ad you pay a certain amount. PPC is probably the most popular method of online advertising used today. If you are interested in driving traffic to your site, using PPC ads is one of the best ways to do it. If you want to start an advertising campaign for your website using PPC in Santa Rosa, there are several companies to choose from. They can take care of everything for you, and set everything up with the companies like Google or Yahoo.

Sponsored Ads

The main area that PPC ads are used these days is in search engine results pages. What happens is you pick keywords that you want your ad to be shown for, and when a user searches for your keywords they see your ad. The sponsored ads appear on the results page next to the ordinary search results. You also must bid on how much you would be willing to pay for each click on your ad. Different websites can all be bidding on the same keywords. The one who bids the most will be the ad that is shown first. What this means is, the most popular search terms and the most popular search engines will cost a lot more per click than the less popular ones. Google controls the vast majority of internet searches, so of course, Google will be the most expensive site to get your ads to be shown on. Bing and Yahoo are less expensive, but not nearly as many people use those search engines.

The key is to make sure your keywords are extremely relevant to your website. The last thing you want is to have someone click your ad, only to discover that your website does not offer what they were looking for. In that case, you would end up paying for the click but not actually making any money off of it. This is what you need to avoid.

Budgeting PPCs

You can set the number of clicks that you will pay for in a day. This way you can’t end up getting a lot more clicks than you are willing to pay for. For instance, if you set your daily budget at $10 or something, your ad will be displayed on the search results only until you get $10 worth of clicks. You can also pause your PPC campaign for a certain length of time if you will be temporarily unable to monitor your account.

If you are looking for an advertising company to oversee your PPC in Santa Rosa, you can contact Net Visibility Solutions at http://www.netvisibilitysolutions.com.

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