The New Science in Advertising and How Businesses Can Use It in the US

Many households are abandoning traditional network television programming for connected TV. Business owners should consider following suit.

Consumers: Today, consumers get much of their news and entertainment by watching streaming services. Instead of sitting in front of the television set in their living room, people use their cell phones, tablets, and laptops. They catch up on the day’s events and their favorite sitcoms while getting shuttled to work, early in the morning before the kids get up, and on their 10-minute breaks. Marketers need to go to where the consumer is and grab their attention with focused advertising.

Targeting: Connected TV advertising systems utilize artificial intelligence (AI). The programs capture and categorize audiences. Some of the brackets are baby boomers, millennial’s, and new parents. With this data, advertising experts can help businesses create commercials and place them in front of the appropriate person. The method focuses on age groups, occupations, lifestyles, and location. Geo targeting can narrow down cities, states, and even zip codes.

Commercials: When it comes to commercials, many of the connected operations have the facilities and software to develop eye-catching commercials with voice-overs and call-to-action phrases mixed with complete contact information. What makes these marketing pieces unique is the viewer cannot skip them. The watcher must sit through them, but they are quick. Most are only 15 to 30 seconds long, which is long enough for a company to make its point. For more information on how connected TV advertising can save marketing dollars while extending your companies reach, contact Awarity at

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