Aug 6, 2014

Posted by Shanell Calloway in Uncategorized | Comments Off on The Man and the Company Behind Supermicro Server Motherboards

The Man and the Company Behind Supermicro Server Motherboards

The chances are that if you know anything about Supermicro server motherboards, you are either:

A) A happy buyer who has built servers around these popular boards or:

B) A worried owner concerned about the latest headlines surrounding vulnerabilities of some older boards manufactured by Supermicro.

Whichever category you fit into, knowing a little more about the company behind Supermicro server motherboards and its CEO, Charles Liang is likely to draw you in to the remarkable story of Supermicro’s growth over the last two decades from a tiny 5-person startup in San Jose, California, to a global player in the world of servers and hardware, employing more than 1,500 staff and with customers in some 90 countries worldwide.

An Engineer, not a Businessman

When Charles Liang, an immigrant to the United States from Taiwan, launched Supermicro in 1993, he insisted that all customers buying Supermicro server motherboards must pay cash on delivery. According to an article published in 1997 by the Silicone Valley Business Journal, Mr. Liang said that being an engineer rather than a businessman, he wanted to avoid any problems.

While his company has had its share of problems during its 22 years in business, they have not been detrimental to Supermicro’s evolution into the hugely successful enterprise that it is today. By the end of 1996, the company’s revenue had soared to $40 million.

Built on Traditional Chinese Values

The way in which Supermicro is run is far from conventional, at least by western standards. The approach to business is insular and the company is very much family run. In fact it’s steeped in the same principles which might be employed on a family farm in China. Despite this fact or perhaps because of it, Supermicro has flourished amid heavyweight competition from the likes of Dell and Hewlett Packard.

Nor does Supermicro merely hold its own against the competition: It frequently beats its rivals to market with new technologies by months. This can be attributed to the two core principles which Mr. Liang insists remain at the heart of the company’s operation. These principles are:

1) Give customers what they want, and:

2) Give it to them as fast as possible.

Kind of a One-Man Show

A former Supermicro employee stated that nothing happens within the business without Mr. Liang looking at it and approving it, according to a more recent article in the New York Times, dated November 23rd, 2008. The employee said the company is “kind of a one-man show”.

Despite setbacks such as a felony charge related to breaking a United States trading embargo on the supply of computers to Iran in 2006, the one-man show has more often got it right than wrong. Supermicro server motherboards continue to be among the best hardware items in their class and look set to stay that way for the foreseeable future. Click here to get additional info.


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