If you have a dealership and value customer retention and target audience growth, participating in automotive dealership email marketing campaigns is a must. The problem for most dealerships is being able to generate unique and relevant content to make their email marketing a truly interesting and informative component of their customer outreach and marketing programs.
Unfortunately, many dealerships make a lot of mistakes in email marketing that ends up having a lot of current owners and potential new owners opt out of the emails. By choosing a professional service familiar with working for automotive dealerships in designing campaigns you can avoid these issues are retain your target audience.
Content is King
It may be a cliché, but content really is king with automotive dealership email marketing programs. It is not effective to just blast customers with emails about sales, after all, they are most likely customers already, and they may not be in the market for a new vehicle right at this minute.
The key is to provide highly relevant content that keeps them opening your emails and reading more about your brand. This means not using the email marketing as a hard sell platform but providing information that targets current owners and provides value to their lives.
Good examples of relevant content can be ideas for road trips, “how to” columns or even information on accessories for their vehicles. By providing customers with more information about their vehicles you build trust, build your company as a resource, and become a reliable company to do business with in the future.
With a top company assisting with your automotive dealership email marketing all aspects of marketing from database management to customized emails are available at the click of a button.
This allows your emails to the customers to be personalized based on the make and model of vehicle purchased, their likes and dislikes, and even through self-selection of areas of interest.
This means that every one of your customers will receive an email that is personalized to their demographics, interests and their vehicle of choice. Not only is this impressive for the customer, but it creates an ongoing relationship that the customer appreciates as top customer service and support over the life of the vehicle.
Finally, through using an automotive dealership email marketing that works with other dealerships, you have the added benefit of not having to reinvent the wheel. The company can create emails based on what they know already works, a powerful tool that increases the marketing advantages of all dealerships using the service.