Jul 18, 2016

Posted by in Business | Comments Off on How to Make Your Direct Mail Marketing Strategy More Effective

How to Make Your Direct Mail Marketing Strategy More Effective

How to Make Your Direct Mail Marketing Strategy More Effective

In the age of e-mail and mobile phones, snail mail is no longer the primary method of communication for both personal and business purposes. However, despite the fact that most professional conversations are now held online, there is still something to be said for the ability of a physical letter to persuade customers to take action and buy into your product or service. In this article, we will discuss how you can make more effective mail that will actually make your customers care about what you have to say.

Start Straight Away with Your Offering

People have incredibly short attention spans, so get straight to the point when writing your copy. If you need help perfecting the words, you might want to consult a Direct Mail expert in NYC.

Get Creative with Your Mail

According to The Paperless Project, nearly 70 million trees are cut down every year in order to create the tons of paper products used in offices and homes across the country. Unfortunately, people often toss out their mail as soon as they’re done reading them, or have finished dealing with them. Extend not just the life of your letter but that of your brand by providing creative uses for your direct mail, such as by giving them a to-do list based on your logo. You can even provide them with a branded calendar that they can use to keep track of what they have to do each year.

Include Something Interesting

Most envelopes look exactly the same, especially at first glance. However, a sure-fire way to stand out from the rest of the pile is to have something bulky inside of your envelope. Don’t just put some random items in there, though. Make sure they have some kind of relevance to your company’s offerings. People can’t help but want to know what’s inside of an envelope that seems to be full of surprises.

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