Search Engine Optimization is essential for any small business hoping to compete with larger companies. But how long should you expect your company to benefit from using SEO services?
There is no magic number for how long you should expect your company to benefit after hiring an SEO expert. It depends on many factors, including the size of your website, the type of keywords you want to target, and how much competition you face.
In general, regardless of your industry, SEO services for a small business should be executed for a minimum of one year. The reason for using SEO for your small business for at least a year is that it will take time for search engines to learn about your site and begin indexing it in their databases.
Google and other search engines will have been ranking other sites for important and relevant keyword phrases to your business, think your products and services, for months or years. Therefore, to show them that your small business website deserves to be on the top pages for those relevant phrases, you need to entrust the search engine optimization of your website to a professional SEO agency for several months. Even if you hire a SEO agency for a few months, it’s highly unlikely you’ll see significant growth in search engine rankings because it won’t have been enough time for them to determine how serious you are.
When it comes to how long you should be using SEO services for you small business, anything less than a year is likely to have minimal result.