There is no denying that a custom dental logo design is your signature, your mark, your identity to the world. Many companies have spent years and millions to define their logos. Let’s look at few examples: Target, with its red dot and a circle, doesn’t need to spell out its name or even more easily identifiable, ‘Pink ribbon’, for breast cancer awareness is a symbol with global recognition. Logos tell a story about what your business stands for. It is not surprising that the logo mania has reached all corners of the product and services industry and it is time to create your identity with custom dental logos. Just keep the following in mind:
Custom dental logos – It’s not all about teeth
It’s not all about teeth, every dentist provides teeth services. It is actually about services, patient interactions and patient satisfaction. Find your niche and discuss it with your designer company. Listen to the ideas and concepts that they offer. Do your research; Internet is a good option to look for graphical designers and professional design companies and their portfolios. Make sure that the logo represents you communicate the spirit and value of your business. Start with a clear vision and let the experts help you.
Look and design of custom dental logo
Simplicity is always the best policy. It is easier on the eyes and easier for your customers to recognize it instantly. It is important to choose simple colors and a specific design instead of an abstract. Red, green and white are symbolically fresh and simple. Your logo will go to many places including your letterhead, contact cards, advertisements etc. The design should be cultural and gender neutral especially if your target market is general. There shouldn’t be any negative connotations associated with the logo. It is a good idea to get professional help for ideas. You are not just creating a logo, but you are creating a brand for yourself and your business.
Custom dental logo – How custom it is?
Once you have seen few options, it is very important to get the feedback of your customers, friends and family. Marketability of the designed logo is an important aspect. Check your competition and their logos. Since your services stand you apart, so should your logo. The logo design should not resemble various other logos of dental services. You can also plan for a slogan or a tag line to go with the logo. The logo and tag line have to provide consistent messaging.
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