Nov 14, 2014

Posted by Shanell Calloway in Uncategorized | Comments Off on The Secrets to Superior Homepage Web Design

The Secrets to Superior Homepage Web Design

9441350_xlThe most important page of your entire website is the home page. Visitors will decide in three to five seconds if they want to stay and see what you have to offer. The goal of your home page should be to provide a broad explanation of what you do and to ensure that you make the right first impression.

Some helpful tips for improving homepage web design in the Bay Area are highlighted here.

Simplicity
You should not try to say everything on the homepage of your website. This is a huge mistake and one that far too many businesses make. There will be plenty of chances to explain what it is that you do on the rest of the site, so you don’t have to try and cover everything on the front page. Consider the very best book covers, they entice you to actually pick up the book to see what it has to say.

Navigation
Having simply navigation is essential. Too many buttons are just confusing and overwhelming. Try to put all of the services or products you offer into three or four categories. This helps your user determine where they need to go on your website.

Content
The use of dynamic content will help to bring your homepage to life with brand new information, for example videos, special offers, the latest news, etc. Adding this will also be great for the Google search engines.

Contact Information
It can be extremely beneficial to display your various contact details on your website’s home page, just in case people have landed on the site to find out how they can get in touch with you.

Create a Sense of Brand Consistency
You need to be sure that the web design of your site is a clear reflection of your brand identity. There are some sites that change the business logo just so it will go with the scheme of the web design. The tone of voice, color palettes and typography all need to be consistent throughout both online and offline marketing. Doing this will ensure clear brand identity, which is essential to ensure you are recognized by consumers.

The bottom line for your homepage design should be to entice users to stick around and to click through the site in order to find what they are looking for.

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