Mar 18, 2014

Posted by Shanell Calloway in Uncategorized | Comments Off on Quick Tips to Finding Social Security Disability Marketing Services

Quick Tips to Finding Social Security Disability Marketing Services

In the contingency law practice, regardless of what your concentration may be, competition for new clients is fierce.  There have never been more disability law firms advertising. A successful disability firm must handle a volume of cases to be successful. Disability attorneys are quickly seeking new avenues for marketing their services to expand their case load.  To avoid wasting money, it’s important to hire an expert. Here are a few tips on what to do if you are looking for the right Social Security disability marketing service.

Take a Look at Marketing Companies
Looking into these companies can prove quite useful.  Sure, there may be a minor fee involved for their services, but in the long run it can be well worth it.  Marketing companies can help you create a comprehensive and effective marketing plan, to reach as many clients as possible without wasting any of your budget.

Consider TV Advertising
TV advertising, when done well, can be one of the best ways to bring in a volume of SSD clients. However, a lot of money can be wasted if it is not done properly. When hiring an agency, make sure that they have a clear plan for how to reach your potential clients in a cost effective way through direct response advertising. They should know what programs to buy, what rates to negotiate on your behalf, and they should be able to help you produce a direct response commercial that works.

Consider SEO/PPC/Remarketing
A good marketing agency will help you create a plan that includes a variety of avenues for reaching potential clients. For contingency fee firms, this should include a mixture of TV and Internet marketing. Internet marketing is becoming increasingly important for attorneys. Many Social Security disability marketing companies help attorneys build websites, provide ongoing SEO, PPC, and remarketing services. A good SEO effort will include writing quality content and creating quality inbound links.  Additionally, there are social media options to enhance your internet presence as well.  Furthermore, press releases issued through numerous outlets that normally charge are factored into the fee for a marketing agency’s’ services.  Other advertising features may include text ads and banner ads, which can be used for both PPC and Remarketing. Remarketing is a great way to reach potential clients, as it reaches potential clients who have already visited your site by displaying banner and text ads on other sites they visit.

Marketing to Directly Target Your Clients
Essentially disability lawyers should have a marketing plan targeting certain potential clients who are ready to call in and hire them for their services.  For a disability law firm, it’s important to create direct response TV ads that reach the potential client, and encourage them to call immediately. For internet marketing it is important to target clients who are ready to hire a lawyer in that moment. This should include a plan for implementing SEO, so that your website comes up on organic search results for potential clients in immediate need of your services. It may also include using PPC and remarketing to reach potential clients who are searching for attorney services right away.

Maximizing marketing options is essential. For disability attorneys who seek new clients it is important to have a clear marketing plan.  For information on the marketing services offered for disability attorneys, call 877-444-7929, or go to www.disabilitylawmarketing.com.

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