If you own a company and sell products or services, then you should definitely be using the Internet as a way to market your business in Nairobi. Marketing will require you to have knowledge of certain things, including SEO (Search Engine Optimization), social media platforms, email lists, blogs and more. If you are unsure of where or how to start, then you may want to consider hiring an SEO or Internet marketing company to help you. There are certain steps you want to take to ensure that your plan will work for you.
Image and Brand Name
If you are a new business, you want to figure out the name of your brand or company, along with any logos or businesses before you do anything else. This will allow you to play around with different options. If you are having trouble creating an image for your brand or coming up with names, you may also consider hiring a company to help with this, as well.
Along with that, you will want to create a website, business plan, trademark and letterhead before you begin an approach. A web design company can help you create a website, and you may want to hire a graphics designer to create a logo.
Competition Study
Though it may seem like spying, you will want to study everything you can about your competitors. Go online to their website and consider their sales process. This may include almost purchasing an item, or purchasing something to find out how good their service is and how long it takes to ship items. You can also find out a lot about their marketing strategy by finding out about current sales, viewing traditional advertisements and going online and to their store.
Create the Strategy
You will want to create many social media accounts using different platforms. Suggestions include Twitter, Facebook, Linkedin and Pintrest. Content should be added every day or every few days so that consumers know your company continuously posts new information.
SEO articles are another approach that you should take into consideration. Writing excellent content is a great way to get people interested and motivated to do or purchase more. The best articles and blogs use popular keywords that relate to your business and also offer advice or tips. Articles of high quality tend to find themselves on the top of Google’s list, so this step shouldn’t be ignored.
It can be difficult to handle Internet marketing in Nairobi on your own. Consider hiring a company such as Ace Solution Africa to help you.
