Jan 15, 2013

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Low Cost Prospecting Utilizing High-Tech Tools

There is no denying that for years the process of prospecting has been an important part of the sales world for many years and that in order to find success in sales, you need to have prospects. However just because the process of prospecting is well established in today’s sales world it doesn’t mean that you can’t use new, fresh and innovative ways to get new prospects for your team. In fact there are a number of ways that you can start prospecting for lower costs to you while utilizing high tech new tools that will actually help you increase your sales to prospects ratio.

The first thing to keep in mind is that many times you just have to present the same traditions of prospecting that you have used for years in a new way or in a new package. Many times the oldest and most traditional ways of prospecting are always the most successful; you just need to find ways to present these ideas in a fresh new package. Old techniques such as making phone calls to existing customers and past clients, networking face to face and more can be done but you can add a new twist to the process.

Instead of just contacting leads by phone, ask them if they prefer a call, text or email; a question that will get their attention and allow you to communicate with them in the way that they prefer to be communicated with. Instead of networking through traditional venues try networking with sites like LinkedIn or Meetup to help you find new leads and to present your same tactics in a new more flashy package.

There are other high tech tools besides your computer that you can use. Instead of communicating via phone call ask your prospects if they prefer a more personal approach and use video phones or video conferencing tools to give a more personalized meeting style. This also will show them that you have what it takes to stay up to date and evolve in today’s fast paced world. Also, never underestimate the power of social networking for prospecting. Even if you think that social networking is only for young people, you may find that these free sites are a great way to communicate with others and to start finding prospects using a form of technology that your competitors may not have turned to before. Many people know that a lot of prospecting is about getting the prospect’s attention and social media sites can be just another way to turn their heads.

Interested in finding out about low cost prospecting utilizing new high tech tools? The Sales Coaching Institute will help you. They have been in the sales training for more than 25 years.

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