Apr 21, 2014

Posted by in Business | Comments Off on Benefits of Renting a Trade Show Booth

Benefits of Renting a Trade Show Booth

Every company is well aware of the importance for effective marketing. Whether a new product is being launched or existing merchandise is being promoted, careful attention needs to be paid to the budget. When it comes to choosing between a trade show booth rental or simply buying one there are some things to consider. Keeping in mind that a permanent booth has its own advantages, it does fall short of numerous key marketing elements in comparison to renting. In the end the company has to choose what is best for business.

Cost of Ownership and Maintenance

This is where renting takes the real advantage because it allows the company to experiment and test-drive different kinds of booths before making it permanent. In addition the company will still be able to utilize the best designs available at just a fraction of the cost. Investing in a permanent booth takes a lot of consideration towards serving a multitude of purposes which might not always work. In addition rentals give the peace of mind that if something might happen which result in damage to the booth the company won’t be responsible for repairs.

Variety, Technology and Storage

Once a company invests in a display booth then it means sticking with one design, whereas renting allows a different style every time. In other words a company can use a different approach at every trade show without having to spend loads of money. Along with endless options for every event, it can become more innovative.Technology is a wonderful thing and it changes almost every week, therefore renting can play a crucial role in using the latest available electronics. Last but not least, storage between shows is always a hassle for those who own a booth, another problem solved by renting.

Conclusion

In essence the benefits of a trade show booth rental outweighs owning one, but there is nothing wrong with buying a permanent platform for exhibitions. Ultimately the point is to expose the company in the best way possible at the lowest cost. In light of keeping up with different trends and new designs it just makes more sense to rent.

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